Lee Display: A Legacy of Family Tradition
Lee Display was founded in 1902 by my great-grandfather, Antonino Latino, in Manhattan. What started as a small millinery business specializing in handmade velvet and silk flowers has now been passed down through four generations of my family. My father currently runs the company, continuing our legacy of creating unforgettable holiday displays and visual experiences for iconic stores across the country.
Creating Captivating Window Displays
For Citarella, a thoughtfully designed display is an opportunity to tell a story of the quality of your offerings.
The Art of Visual Merchandising
Visual merchandising is a powerful form of non-verbal communication that engages customers and inspires them to enter a store.
Window displays are the first point of contact between a brand and its potential customers. They serve as a silent salesperson, showcasing the store's personality and attracting attention.
Defining Our Design Process
Understanding the Brand
We begin with a deep understanding of our client's brand, target audience, and marketing objectives.
Developing the Concept
We then develop a concept that captures the essence of the brand and tells a compelling story. We brainstorm ideas and create mood boards, sketches, and 3D models.
Implementing the Design
The final step is to implement the design, sourcing materials, building props, and assembling the display. We ensure every element is carefully curated to create a cohesive and impactful visual experience.
Incorporating Brand Aesthetics
Brand Identity
We meticulously incorporate the brand's colors, fonts, logos, and overall aesthetic to create a cohesive experience.
Product Focus
We highlight key products, showcasing their unique features and benefits in a visually engaging way.
Storytelling
We weave a narrative through the display, conveying the brand's values, personality, and message to the audience.
Leveraging Seasonal Trends

Seasonal Themes
We adapt our designs to align with current seasonal trends, incorporating elements like colors, patterns, and textures.

Holiday Spirit
For holidays, we create festive and celebratory displays that capture the spirit of the occasion.

Current Events
We also stay informed of current events and trends, incorporating them into our designs to create relevant and timely displays.